Consumer Data Privacy Concerns Rising Rapidly How Concerned are You About Data Privacy & How Companies Use Customer Data? 4% 45% Are more worried about their 46% 50% Online privacy than one year ago 74% Have limited their online activity Very Concerned in the last year due to privacy concerns Somewhat Concerned Not Concerned Source: Gigya “The 2015 State of Consumer Privacy & Personalization” report, US respondents, n = 2,000; TRUSTe / National Cyber Security Alliance Consumer Privacy Survey – US, 2016. KPCB INTERNET TRENDS 2016 | PAGE 209