Many Internet Retailers / Brands @ $100MM in Annual Sales* in <5 Years... Took Nike = 14 Years / Lululemon = 9 / Under Armour = 8** Viral Marketing / Sharing Mechanisms (Facebook / Instagram / Snapchat / Twitter...) + On-Demand Purchasing Options via Mobile / Web + Access to Growth Capital + Millennial Appeal = Enabling Rapid Growth for New Products / Brands / Retailers Sales Growth For Select Internet Retailers*, USA, First 5 Years Since Inception $100 $80 ) M $M $60 es ( al S al $40 u n n A $20 Average $0 0 1 2 3 4 5 Year Since Inception Source: Internet Retailer “2016 Top 500 Guide”, company filings Note: *Data only for e-commerce sales and shown in 2015 dollars. **Years to reach $100MM in annual revenue in 2015 dollars. Chart includes pure-play e-commerce retailers and evolved pure-play retailers. Companies shown include Birchbox, Blue Apron, Bonobos, Boxed, Casper, Dollar Shave Club, Everlane, FitBit, GoPro, Harry’s, Honest Company, Ipsy, Nasty Gal, Rent the Runway, KPCB INTERNET TRENDS 2016 | PAGE 70 TheRealReal, Touch of Modern, and Warby Parker. The Top 500 Guide uses a combination of internal research staff and well-known e-commerce market measurement firms such as Compete, Compuware APM, comScore, ForeSee, Experian Marketing Services, StellaService and ROI Revolution to collect and verify information.