Asia-Based Messaging Leaders = Continue to Expand Uses / Services Beyond Social Messaging Name KakaoTalk WeChat LINE Launch March 2010 January 2011 June 2011 Primary Country Korea China Japan Banking / Financial Services Kakao Bank (11/15) WeBank (1/15) Debit Card (2016) Enterprise  Enterprise WeChat (3/16)  Online-To-Offline (O2O) Kakao Hairshop (1H:16E)  Grocery Delivery (2015) New Services Kakao Driver (1H:16E) Added 2015 -16* TV Kakao TV (6/15)  Line Live & Line TV (2015) Video Calls / Chat (6/15)   Taxi Services Kakao Taxi   (3/15) Messaging    Group Messaging    Voice Calls Free VoIP calls (2012) WeChat Phonebook  (2014) Previous Existing Payments KakaoPay (2014) (2013) Line Pay (2014) Services Stickers (2012) Sticker shop (2011) (2013) Games Game Center (2012) (2014) (2011) Commerce Kakao Page (2013) Delivery support Line Mall (2013) w / Yixun (2013) Media Kakao Topic (2014)   QR Codes  QR code  identity (2012) User Stories / Moments Kakao Story (2012) WeChat Moments Line Home (2012) Developer Platform KakaoDevelopers WeChat API Line Partner (2012) Source: Company websites, press releases, Morgan Stanley Research. *Blue shading denotes that at least one of the platforms listed has added new features since 2015. Some features for other platforms may have been added in prior years KPCB INTERNET TRENDS 2016 | PAGE Note: Enterprise denotes product made specifically for messaging or social networking within the enterprise, which is distinct from B2C messaging where businesses engage with current or potential 103 customers.