Google + Facebook = 76% (& Rising) Share of Internet Advertising Growth, USA Advertising Revenue and Growth Rates (%) of Google vs. Facebook vs. Other, USA, 2014 – 2015 35,000 $35 +18% Y/Y 30,000 $30 ) Others 25,000 $B $25 +13% Y/Y e ( u en 20,000 ev $20 R ng i s i 15,000 t $15 r e dv +59% Y/Y A 10,000 A $10 S U $5,000 $5 $0 $ 2014 2015 2014 2015 2014 2015 Google Facebook Others Source: IAB / PWC 2015 Advertising Report, Facebook, Morgan Stanley Research Note: Facebook revenue include Canada. Google USA ad revenue per Morgan Stanley estimates as company only discloses total ad revenue and total USA revenue. “Others” includes all other USA KPCB INTERNET TRENDS 2016 | PAGE 44 internet (mobile + desktop) advertising revenue ex-Google / Facebook.