...China E-Commerce = Becoming More Social... 31% of WeChat Users Purchase via WeChat, +2x Y/Y % of WeChat Users Making Channels Through Which Users Made E-Commerce Purchase Through E-Commerce Purchase WeChat 40% s 31% ser Links to U 30% Other Apps JD Mall at 22% featured h within eC WeChat W 32% ed 20% ey v r 15% u S Group of Chats or % 10% Friends Circle WeChat 23% Public Accounts 0% 23% 2015 2016 Source: McKinsey’s 2016 China Digital Consumer Survey Report. KPCB INTERNET TRENDS 2016 | PAGE Hillhouse Capital 172