Hands & Vision-Free Interaction = Top Reason to Use Voice...@ Home / In Car / On Go Primary Reasons for Using Voice, Primary Setting for Voice Usage, 1 2 USA, 2016 USA, 2016 Useful when hands / vision 61% Home occupied 43% Faster 30% results Difficulty typing Car 36% on certain 24% devices They're fun 22% / cool On the go 19% To avoid confusing 12% menus Other 1% Work 3% 0% 20% 40% 60% 80% 0% 10% 20% 30% 40% 50% Source: MindMeld “Intelligent Voice Assistants Research Report – Q1 2016” Note: Based on survey of n = 1,800 respondents who were smartphone users over the age of 18, half female half male, geographically distributed across the United States. (1) In response to the survey KPCB INTERNET TRENDS 2016 | PAGE question stating “Why do you use voice/search commands? Check all that apply.” (2) In response to the survey question stating “Where do you use voice features the most?” 127