Messaging Platforms = Millions of Business Accounts Helping Facilitate Customer Service & Commerce... Business / B2C Chat for Advertising Partnerships / Official Engagement Payments SMEs (Within Other Accounts Messengers) Services 10MM+ ~80% WeChat Pay Official Official Weidian Official Accounts Users Follow Official (2013) Accounts Accounts (2014) Accounts (2012) (2012) 1B+ Facebook Messages / Month Messaging via Shopify & 50MM+ Between Businesses and Payments Pages (2011) Sponsored Zendesk Small Business Users, +2x Y/Y (2015) Messages Partnership Pages 80% Chatbots (2016) (2015 / 2016) Businesses Active on Platform (2016) Mobile Official Accounts & 2MM+ Line Pay Line @ Official Commerce / Line@ + Official -- (2014) (2012 / 2015) Accounts Stores on Accounts (2012) Line@ (2016) Chatbots Platform (2016) Source: WeChat, Line, Facebook Messenger, various press releases, “WeChat’s Impact: A Report on WeChat Platform Data,” by Grata (2/15) KPCB INTERNET TRENDS 2016 | PAGE 105