Average Global Mobile User = ~33 Apps...12 Apps Used Daily... 80% of Time Spent in 3 Apps Day in Life of a Mobile User, 2016 Average # Apps Average Number Average Number of Time Spent on Most Commonly Installed on of Apps Used Apps Accounting for Phone (per Day) Used Apps Device* Daily 80%+ of App Usage Facebook USA 37 12 3 5 Hours Chrome YouTube Facebook Worldwide 33 12 3 4 Hours WhatsApp Chrome Source: SimilarWeb, 5/16. *Apps installed does not include pre-installed apps. Most commonly used apps includes preloads. KPCB INTERNET TRENDS 2016 | PAGE 109