Re-Imagining Most Important Seat in Car = Back Seat, Again? Rolls Royce 10hp (1904) = Mercedes-Benz F 015 Designed for Rider ‘Luxury in Motion’ Concept (2015) = Déjà Vu? Commute Time = Significant Engagement / Entertainment Opportunity? 25 s 21 u 21 o i 19 r 20 a V , 15 13 13 th s n m 11 11 o r 10 M 10 / tfo a 6 r l e P s 5 U / s r 0 u o Facebook Spotify Commute Instagram Snapchat Pinterest Twitter Tinder LinkedIn H Time Source: Time Spent data per Cowen & Co. Research + SurveyMonkey (n = 2,059, 6/15, minutes / day spent across all cohorts and extrapolated to hours / month), except for Spotify (per Company). Commute data per US Census Bureau as of 2013; includes all modes of transportation apart from walking / biking. Assumes 25.9 minute one-way commute, assumed to be 5 days per week in both commute directions and 4.35 average weeks / month. Images per RREC / SWNS.com, Mercedes-Benz, carbodydesign.com KPCB INTERNET TRENDS 2016 | PAGE 157