2016E = Milestone Year for ‘Traditional’ Live Streaming on Social Networks... NFL Live Broadcast TV of Thursday Night Football on Twitter (Fall 2016) Hypothetical Mock-Up Complete Sports Viewing Platform = Live Broadcast + Analysis + Scores + Replays + Notifications + Social Media Tools Vertical View = Horizontal View = Tune-In Notifications, Scoreboard Allows Fans to Live Broadcast + Tweets Unencumbered, Full- Game Reminders, Follow Play-by-Play Dashboard for Social Screen, TV-like Viewing Breaking Actions Media Engagement Experience Tweets Engage Fans in Professional Toggle Between Tweets Real-Time Conversation Commentary and from Stadium / Nearby / All Analysis Source: KPCB Hypothetical Mock-Up. Design provided by Brian Tran (KPCB Edge) KPCB INTERNET TRENDS 2016 | PAGE 88