Re-Imagining Automotive Industry = From Cars Produced to Miles Driven? We do believe the traditional ownership model is being disrupted...We’re going to see more change in the next five to ten years than we’ve seen in the last 50. MARY BARRA, GM CEO, 10/25/15 You could say there would be less vehicles sold, but we’re changing our business model to look at this as vehicle miles traveled...I could argue that with autonomous vehicles, the actual mileage on those vehicles will accumulate a lot more than a personally owned vehicle. MARK FIELDS, FORD CEO, 4/12/16 Source: Mary Barra (General Motors), Mark Fields (Ford), Wall Street Journal KPCB INTERNET TRENDS 2016 | PAGE 152

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