UGC (User Generated Content) @ New Orders of Viewing Magnitude... Facebook Live = Raw / Authentic / Accessible for Creators & Consumers Candace Payne in Chewbacca Mask on Facebook Live Most Viewed Live Video @ 153MM+ Views, 5/16 Kohl’s = Mentioned 2 Times in Video Kohl’s = Became Leading App in USA iOS App Store Chewbacca Mask Demand Rose Dramatically Source: Facebook KPCB INTERNET TRENDS 2016 | PAGE 85