Snapchat Trifecta = Communications + Video + Platform... Stories (Personal)  Live (Personal + Pro Curation)  Discover (Pro) Stories (Personal) Live (Personal + Pro Curation) Discover (Professional) 10/13 Launch 6/14 1/15 Alex Alexander Dino   Cindy Anjney Arielle Aviv 10–20MM Snapchatters View 70MM+ Snapchatters View Live Stories Each Day Discover Each Month More Users Watched College Top Performing Channels Average Football and MTV Music Awards on 6 – 7 minutes per Snapchatter per Snapchat than Watched the Events Day on TV Source: Snapchat KPCB INTERNET TRENDS 2016 | PAGE 80