China Mobile Internet Usage Leaders... Tencent + Alibaba + Baidu = 71% of Mobile Time Spent Share of Mobile Time Spent, April 2016 WeChat Daily Mobile Time Spent = ~200 Minutes per User, Average QQ QQ Browser Tencent Tencent Video Tencent News Tencent Games QQ Music JD.com All Others QQ Reading 29% UCWeb Browser WeChat Taobao 35% Alibaba Weibo YouKu Video Momo Shuqi Novel QQ AliPay 10% AutoNavi Mobile Baidu Baidu iQiyi / PPS Video Baidu Browser Baidu Tieba 91 Desktop Baidu Maps All Other Note: Grouping of apps include strategic investments made by Tencent, Alibaba and Baidu. Only apps in top 50 by time spent share are called out. Source: QuestMobile, Trustdata, and Hillhouse estimates. KPCB INTERNET TRENDS 2016 | PAGE Hillhouse Capital 167