...Products Become Brands...Brands Become Retailers... Retailers Become Products / Brands...Retailers Come Into Homes... Less differentiation between products / brands / retailers as single products evolve into brands + consumers shop directly from brands + retailers leverage insights to develop own vertically-integrated brands...New distribution models emerging enabling direct-to-consumer commerce in the home... Brands    Retailers New DTC Products Brands Retailers Products / Brands Distribution Models (Casper) (Warby Parker) (Thrive Market) (Stitch Fix) Image: Myjane.ru, CNBC.com, Vanityfair.com, Insidebusinessnyc.com, Funandfit.org, Thrivemarket.com, Thedustyrosestyle.com, Stitchfix.tumblr.com KPCB INTERNET TRENDS 2016 | PAGE 63