Data = A New Growth Platform... Powering New Services / Systems / Apps The Large investments in fiber optic & last-mile cables created h t Network connectivity that facilitated the early Internet growth ow r G t ne r e Optimizing the network with software became far more capital nt I The efficient than additional capex buildouts...ultimately resulting in l Software the creation of pervasive networks (siloed data centers  oba l AWS)...& then pervasive software (Siebel  Salesforce) G or f ge a Emergence of pervasive software created the need to optimize r The e v Infrastructure the performance of the network & store extraordinary amounts Le of data at extremely low prices of s e c our Next Big Wave = Leveraging this unlimited connectivity & S The storage to collect / aggregate / correlate / interpret all of this data Data to improve people’s lives & enable enterprises to operate more efficiently Source: Adam Ghetti, Ionic Security; Ted Schlein, KPCB. KPCB INTERNET TRENDS 2016 | PAGE 197