...Amazon Alexa Voice Platform Goal = Faster / Easier Shopping on Amazon Leveraging proliferation of microphones throughout house to reduce friction for making purchases... * 3x faster to shop using microphone than to navigate menus in mobile apps ... Amazon Echo Amazon Prime (~44MM USA Subscribers) Evolution of Shopping Amazon Amazon with Echo Echo Dot Echo Tap 1. Shopping Lists (2014) 2. Reorder past purchases by voice (2015) 3. Order new items – assuming you are fine with Amazon selecting exact item (2015) Source: Cowen & Company Internet Retail Tracker (3/16), Recode, MindMeld Image: Amazon.com, Gadgets-and-tech.com, Tomaltman.com, Techtimes.com, Venturebeat.com KPCB INTERNET TRENDS 2016 | PAGE Note: *Per MindMeld study comparing voice-enabled commerce to mobile commerce for the following task, “show me men’s black Adidas shoes for under $75” – takes ~7 seconds using voice compared to 130 ~3x longer navigating menus in an app.