Messaging Platform Evolution = More Tools for Simple Self-Expression Global Electronic Messaging Platforms – Evolution of Simple Self-Expression Japanese Cell Phones – Type- AOL Instant Messenger – NTT DoCoMo- Apple iOS 5 – Based Emoji Convert Text Emoticon to Emoji Native Emoji 1990s Graphical Smiley 1999 2011 1997 Line – Bitstrips – Bitmoji Facebook Messenger – Snapchat – Stickers Personalized Emoji GIF Keyboard Lenses 2011 2014 2015 2015 Source: Wired, Company Statements, Press Releases. KPCB INTERNET TRENDS 2016 | PAGE 101