Global Data Growth Rising Fast = +50% CAGR since 2010... Data Infrastructure Costs Falling Fast = -20% CAGR Data in Digital Universe vs. Data Storage Costs, 2010 – 2015 10B $0.20 8B ge a $0.15 a at or D 6B t f S o of es B t G y ab 4B r et $0.10 pe P t os 2B C 0B $0.05 2010 2011 2012 2013 2014 2015 Data in Digital Universe (Petabytes) Storage Costs ($/GB) Source: IDC, May 2016. KPCB INTERNET TRENDS 2016 | PAGE 195