...Data Gathering + Sharing + Optimization (2006 ) = Enabled by Social Media Adoption… Time Spent on Social Media Messages per Day 150 60B ) 135 inutes (M dia e 100 40B M 90 l Day r ia pe oc s ge on S a s s e ime T M 50 20B ly Dai obal Gl 0 0 2012 2013 2014 2015 2016 2017 Telegram Line WeChat Whatsapp (2/16) (10/17) (11/17) (7/17) Source: Global Web Index (9/17), Telegram (2/16), Line (10/17), WeChat (11/17), Whatsapp (7/17). Note: Per Global Web Index, social media time spent for Internet users aged 16-64. n = 61,196 187 (2012), 156,876 (2013), 168,046 (2014), 198,734 (2015), 211,024 (2016), 178,421 (2017).