OVERVIEW

…China Online Long-Form Video Original / Exclusive Content = Driving Industry-Wide Paying Subscriber Growth Original / Exclusive Content iQiyi Paying Subscribers 75MM s er b i 50MM scr b Su g n i Pay 25MM 0 2015 2016 2017 2018 Source: Subscriber data per iQiyi (3/18). Tencent Video and Youku are not standalone publicly listed companies hence do not provide regular disclosure on paying 249 subscribers. Tencent Video last announced more than 62MM subscribers in 2/18.

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