Subscription Service Growth = Driven by... Access / Selection / Price / Experience / Personalization Online Subscription Services Subscribers Growth Representative Companies 2017 Y/Y Netflix Video 118MM +25% Amazon Commerce/ Media 100MM -- Spotify Music / Audio 71MM +48% Sony PlayStation Plus Gaming 34MM +30% Dropbox File Storage 11MM +25% The New York Times News / Media 3MM +43% Stitch Fix Fashion / Clothing 3MM +31% LegalZoom Legal Services 550K +16% Peloton Fitness 172K +173% Source: Netflix, Amazon, Spotify, Sony, Dropbox, The New York Times, Stitch Fix, LegalZoom, Peloton. Note: Netflix = global streaming memberships. The New York Times = digital subscribers. Sony PlayStation 81 Plus figures reflect FY, which ends March 31. Stitch Fix figures reflect FY, which ends January 31.