Video = Mobile Adoption Climbing... Mobile Video Usage 40 obal Gl , 30 inutes M ing w ie20 o V ide V obile10 M ly Dai 0 2012 2013 2014 2015 2016 2017 2018E Source: Zenith Online Video Forecasts 2017 (7/17). Note: Based on a study across 63 countries. The historical figures are taken from the most reliable third-party sources in each market including Nielsen 23 and comScore. The forecasts are provided by local experts, based on the historical trends, comparisons with the adoption of previous technologies, and their judgement.