China Internet Users = More Willing to Share Data for Benefits vs. Other Countries per GfK Would you share personal data (financial, driving records, etc.) for benefits (e.g., lower cost, personalization, etc.)? China China 38% Mexico 30% Russia 29% Italy 28% Global Global 27% Brazil 26% USA 25% USA South Korea 20% Australia 17% UK 16% Spain 16% France 15% Canada 14% Germany 12% Netherlands 12% Japan 8% 0% 10% 20% 30% 40% % of Global Respondents Very Willing to Share (6 or 7 on 7 Point Scale) Source: GfK Survey (1/17). Note: n = 22K of internet users ages 15+. A scale of 1-7 were used to identify the level of agreement with the following statement: “I am willing to share my personal data (health, financial, driving records, energy use, etc.) in exchange for benefits or 223 rewards like lower costs or personalized service” – using a scale where “1” means “don’t agree at all” and “7” means “agree completely.” .