Etsy = 2MM Global Active Sellers +9% (Q1) Etsy Sellers (USA = 1.2MM)… $1.7K = Annualized Gross Merchandise Sales (GMS) per Seller $3.4B = Annualized GMS +20% (Q1) 99.9% = USA Counties with Etsy Seller(s) Basics Motivations 97% = Operate @ Home 68% = Creativity Provides Happiness 87% = Identify as Women 65% = Way to Enjoy Spare Time 58% = Sell / Promote Etsy Goods Off Etsy.com 51% = Have Financial Challenges 53% = Started Their Business on Etsy 43% = Flexible Schedule 49% = Use Etsy Income for Household Bills 30% = Use Etsy Income for Savings 32% = Etsy Sole Occupation 32% = Have Traditional Full-Time Job 28% = Operate From Rural Location 27% = Have Children @ Home 13% = Etsy Portion of Annual Household Income Source: “Etsy SEC filings + “Crafting the future of work: the big impact of microbusinesses: Etsy Seller Census 2017” Published by Etsy. Survey measured 4,497 USA-based sellers 172 on Etsy’s marketplace In 2017, 65% of Etsy Sellers were USA-based (1.2MM).