Digital Media Usage @ +4% Growth... 5.9 Hours per Day (Not Deduped) Daily Hours Spent with Digital Media per Adult User 5.9 6 5.6 5.4 5.1 4.9 5 SA U 4.3 , 3.3 3.1 ay 4 2.8 3.7 D 2.6 2.3 1.6 er 3.2 p 0.8 3.0 t 3 2.7 0.4 0.3 en 0.3 Sp s 2 r u o 2.4 2.6 2.1 2.5 2.2 2.2 2.3 2.3 2.2 H 2.2 1 0.6 0.4 0.4 0.4 0.3 0.3 0.3 0.3 0.3 0.2 0 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Other Connected Devices Desktop / Laptop Mobile Source: eMarketer 9/14 (2008-2010), eMarketer 4/15 (2011-2013), eMarketer 4/17 (2014-2016), eMarketer 10/17 (2017). Note: Other connected devices include OTT and game consoles. Mobile includes smartphone and tablet. Usage includes both home and 11 work for consumers 18+. Non deduped defined as time spent with each medium individually, regardless of multitasking.