China Short-Form Video = Usage Growing Rapidly… China Daily Mobile Media Time Spent 500MM s 400MM r Hou Media300MM e Mobil200MM y il Da 100MM 0 2016 2017 2018 Long Form Video Short Form Video Live & Game Streaming Long-Form Video Short-Form Video Source: QuestMobile (3/18). Note: Short-Form Videos are typically <5 Minute in Length and include companies such as Kuaishou, Douyin, Xigua. Long-Form 246 Videos include companies such as iQiyi, Tencent Video, Youku, Bilibili.