…Most Online Consumers Protect Data When Benefits Not Clear Consumers Taking Action To Address Data Privacy Concerns Deleted / Avoided Certain Apps 64% Adjusted Mobile Privacy Settings 47% Disabled Cookies 28% Didn't Visit / Closed Certain Websites 27% Closely Read Privacy Agreements 26% Did Not Buy Certain Product 9% 0% 25% 50% 75% % of Respondents that Took Action in the Last 12 Months Due to Data Privacy Concerns, USA Source: Deloitte To share or not to share (9/17) Note: n = 1,538 USA consumers in cooperation with SSI. 206