Enterprise Software Success Formula Build Amazing Consumer-Grade Product Leverage Virality Across Individual Users To Grow Personal + Professional Adoption @ Low Cost Harvest Individual Users for Enterprise Go-to-Market With Dedicated Product + Inside / Outbound Sales Build Enterprise-Grade Platform + Ecosystem Net = Low Cost Product-Driven Customer Acquisition + Strong / Sticky Business Model - Ilya Fushman @ Kleiner Perkins Source: Ilya Fushman @ Kleiner Perkins. 268