Internet Globally = USA Platforms = Lead User Numbers… Active Users By Platform 2.5B 2.2B 2.0B 2.0B obal Gl orm,1.5B tf la P by 1.0B 1.0B rs Use 0.7B e tiv 0.5B c A 0 Facebook Google Tencent Alibaba (All Platforms) (Android) (WeChat) (E-Commerce) Source: Facebook (4/18), Google (5/17), Tencent (3/18), Alibaba (5/18). Note: Facebook = MAUs, Google = MAUs, Tencent WeChat = MAUs, Alibaba = Mobile MAUs. 220