Hyper-Targeted Marketing = Driving Growth for Retailers / Products / Brands Internet = Driving Force for New Product Introductions with Hypertargeting / Intent-Based Marketing via Facebook / Twitter / Instagram / Google... Stance Combatant Gentlemen ‘Our customer acquisition strategy was Facebook. Our [target customer] After noticing that its Instagram placements were outperforming all other typically spends a lot of time on Facebook...Every $100 we spent on placement types in its Star Wars collection launch campaign, Stance Facebook was worth $1,000 in sales. For us, it was a simple math decided to create a dedicated ad set to maximize its ad spend against this equation.’ placemen & build upon Instagram’s unique visual nature and strong targeting capabilities. ‘We target based on [Facebook] likes...For example, we have a lot of guys in real estate who are climbing up the ladder. What we do is we Stance targeted the ads to adults whose interests include the put these guys into cohorts and we say, ‘These are our real estate Star Wars movies, but excluded those interested only in specific guys.’ Star Wars characters. The ‘Sock Wars’ campaign generated an impressive 36% boost to return on ad spend. - Vishaal Melwani CEO and Founder, Combatant Gentlemen Source: One Million by One Million Blog, Instagram Business Image: Pinterest.com, Instagram Business KPCB INTERNET TRENDS 2016 | PAGE 67