Stitch Fix User Experience = Micro Data-Driven Engagement & Satisfaction... Data Collection + Personalization / Curation + Feedback... Stitch Fix = Applying Netflix / Spotify-Like Content Discovery to Fashion... Each Customer = Differentiated Experience...99.99% of Fixes Shipped = Unique Data-Driven Onboarding Process Ship ‘Fixes’ with Curated Items Customer Preferences & = Mix of Art + Science Based on Preferences / Style Feedback Collect data points on customer preferences / Allows clients to try products selected by stylists Collect information on customer experience to style / activities. 46% of active clients provide in comfort of home / return items they don’t like drive future product selection Pinterest profiles. Stylists use Pinterest boards + access to algorithms to help improve product selection Source: Stitch Fix Image: Forbes.com KPCB INTERNET TRENDS 2016 | PAGE 68