Car Industry Evolution, 1760s – Today = Driven by Innovation + Globalization Early Innovation Streamlining Modernization Re-Imagining Cars (1760s-1900s) = (1910s-1970s) = (1970s-2010s) = (Today) = European Inventions American Leadership Going Global / Mass Market USA Rising Again? 1768 = First Self-Propelled Road 1910s = Model T / 1960s = Ralph Nader / DARPA Challenge (2004, 2005, Vehicle (Cugnot, France) Assembly Line (Ford) Auto Safety 2007, 2012, 2013) = Autonomy Inflection Point? 1970s = Oil Crisis / 1876 = First 4-stroke cycle engine Emissions Focus (Otto, Germany) 1920s-1930s = Today = Car as Status Symbol... Roaring ‘20s / First Motels \ 1980s = Japanese Auto Takeover Begins... 1886 = First gas-powered, ‘production’ vehicle + (Benz, Germany) 1950s = Golden Age... Interstate Highway Act (1956)... 1990s – 2000s = 8 of Top 10 in Fortune 500 Industry Consolidation; in Cars or Oil (1960) Asia Rising; + 1888 = First four-wheeled USA Hybrid Fail (Prius Rise) electric car (Flocken, Germany) ? Late 2000s = Recession / Bankruptcies / Auto Bailouts Source: KPCB Green Investing Team, Reilly Brennan (Stanford), Piero Scaruffi, Inventors.About.com, International Energy Agency, Joe DeSousa, Popular Science, Franz Haag, Harry Shipler / Utah State Historical Society, National Archives, texasescapes.com, Federal Highway Administration, Matthew Brown, Forbes, Grossman Publishers, NY Times, Energy Transition, UVA Miller Center for Public Affairs, KPCB INTERNET TRENDS 2016 | PAGE The Detroit Bureau, SAIC Motor Corporation, Hyundai Motor Company, Kia Motors, Toyota Motor Corporation, DARPA, Chris Urmson / Carnegie Mellon, 143