...Houzz Personalized Planning with Images = 3-4x Higher Engagement...5x Higher Purchase Conversion View In My Room (2/16 Launch) Sketch (12/15) Pick a Product & Preview What It Looks Like Add Products from Houzz Marketplace to In Any Room Through Camera Any Photo on Houzz or Your Own Sketch 50% of Users Who Made a Purchase in Latest Version of Houzz App (Since 2/17/16) Over 500K Sketches Saved Since Launch Used View In My Room Users = 97% More Likely to Use Houzz Next Time Sketch Users = 5x More Likely to Purchase... They Shop...5.5x More Likely to Purchase... Spend 4x More Time in App Spend 3x More Time in App Source: Houzz KPCB INTERNET TRENDS 2016 | PAGE 96

Mary Meeker's Annual Internet Trends Report - Page 97 Mary Meeker's Annual Internet Trends Report Page 96 Page 98