...Image-Based Platform Houzz = Content + Community + Commerce Continue to Ramp... Houzz – Content (Photos) / Community (Professionals + Consumers) / Commerce (Products), 4/12 – 4/16 40MM Consumers 5.5M Products Available for Purchase on Houzz Content (Photos) Houzz Marketplace 13MM Commerce (All Launched 10/14 Products) 10MM 5.5M Active Professionals 120K 1.2MM 400K 70K Source: Houzz 5.5MM products are available on Houzz for purchase directly within the app and on Houzz.com (Houzz Marketplace). KPCB INTERNET TRENDS 2016 | PAGE 95 There are 13MM total products available on Houzz Marketplace + linked to merchant sites.