Mobile Voice Assistant Usage = Rising Quickly... Primarily Driven By Technology Improvements % of Smartphone Owners Using Voice Assistants Voice Assistant Usage – Primary Reason for Annually, USA, 2013 – 2015 Change, % of Respondents, USA, 2014 – 2015 80% Software / technology has 32% improved 35% 65% 60% More aware of products via 32% 56% advertising / friends / family / other ways 30% s nt Need to use more because of 23% ponde 40% lifestyle / schedule 20% s e 30% 9% R More relevant services to meet l needs a 9% ot T 20% of 3% Don't know why % 4% 2015 Other (Please Specify) 1% 2014 0% 2% 2013 2014 2015 Source: Thrive Analytics, “Local Search Reports” 2013-2015 Note: Results highlighted in these charts are from the 2013, 2014, and/or 2015 Local Search surveys. These surveys were conducted via an online panel with representative sample sizes for the national KPCB INTERNET TRENDS 2016 | PAGE population in the US. There were 1,102, 2,058, and 2,125 US smartphone owners that completed the surveys in 2013, 2014 and 2015 respectively. 121