Google Voice Search Queries = Up >35x Since 2008 & >7x Since 2010, per Google Trends Google Trends imply queries associated with voice-related commands have risen >35x since 2008 after launch of iPhone & Google Voice Search Google Trends, Worldwide, 2008 – 2016 Navigate Home Call Mom Call Dad 2008 2009 2010 2011 2012 2013 2014 2015 2016 Source: Google Trends Note: Assume command-based queries are voice searches given lack of relevance for keyword-based search. Aggregate growth values determined using growth in Google Trends for three queries listed KPCB INTERNET TRENDS 2016 | PAGE above. 122