Millennial Social Network Engagement Leaders = Visual... Facebook / Snapchat / Instagram... Age 18-34 Digital Audience Penetration vs. Engagement of Leading Social Networks, USA, 12/15 1,200 or t i s i 1,000 V r pe s e 800 nut i M 600 y hl ont Snapchat M 400 Instagram ge a r 200 e v Twitter A 0 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% % Reach Among Age 18-34 Source: ComScore Media Metrix Multi-Platform, 12/15. KPCB INTERNET TRENDS 2016 | PAGE 73