Generation Z (Ages 1-20) = Communicates with Images Attributes – Millennials vs. Gen Z Millennials vs Gen Z Tech Savvy: 2 screens at once Tech Innate: 5 screens at once Communicate with text Communicate with images Curators and Sharers Creators and Collaborators Now-focused Future-focused Optimists Realists Want to be discovered Want to work for success Source: “Engaging and Cultivating Millennials and Gen Z,” Denison University and Ologie, 12/14. Note: Gen Z defined in this report as those born after 1995. In 2016 they are ages 1-20. Note that there may be different opinions on which years each generation begins and ends. KPCB INTERNET TRENDS 2016 | PAGE 74