Uber Platform / Network = Why Millions of Riders Have Taken >1B Rides Since 2009 Top Reasons Riders Choose Uber • 93% = Get to Destination Quickly • 87% = Safety • 84% = Too Much Alcohol to Drive • 83% = Save Money • 77% = Avoid Dealing with a Car • 65% = Option During Public Transit ‘Off' Hours Source: Berenson Strategy Group, Uber Note: Survey conducted in 11/15 across 801 riders who had taken at least one trip in the past 3 months in 24 USA Uber markets. KPCB INTERNET TRENDS 2016 | PAGE 155