Brand Filters Integrated into Snapchat Snaps by Users... Often Geo-Fenced, in Venue ‘Love at First Bite’ ‘World AIDS Day – Join the Fight’ by KFC by (RED) 9MM+ Views 76MM+ Views Geofilter offered @ 900+ KFCs Each time a geofilter was sent, Bill & Melinda Gates in UK and applied 200K+ times, Foundation donated $3 to (RED)’s fight against AIDS 12/15 – 2/16 12/15 +23% Visitation Lift Within 7 Days +90% Higher Likelihood of Donating to (RED) of Seeing Friend’s Geofilter Among Those Who Saw Geofilter Source: Snapchat KPCB INTERNET TRENDS 2016 | PAGE 82