Branded Snapchat Lenses & Facebook Filters... Increasingly Applied by Users Taco Bell Cinco de Mayo Lens Gatorade Super Bowl Lens Iron Man Filter from MSQRD 224MM Views on Snapchat 165MM Views on Snapchat 8MM+ Views on Facebook 5/5/16 2/7/16 3/9/16 Average Snapchatter Plays With Sponsored Lens for 20 Seconds Source: Snapchat, Facebook Time on sponsored lens excludes time taking and uploading image / video. KPCB INTERNET TRENDS 2016 | PAGE 83