Global Smartphone Units Slowing Dramatically... After 5 Years of High Growth @ +10% vs. +28% Y/Y Smartphone Unit Shipments by Operating System, Global, 2007 – 2015 1,500 100% ) M M ( 1,200 80% s nt e pm ) hi 900 60% (% S th t w ni o U r G 600 40% Y / phone Y t r a m 300 20% S l oba l G 0 0% 2007 2008 2009 2010 2011 2012 2013 2014 2015 Android iOS Other Y/Y Growth Source: Morgan Stanley Research, 5/16. KPCB INTERNET TRENDS 2016 | PAGE 11
