Global Smartphone User Growth Slowing... Largest Market (Asia-Pacific) = +23% vs. +35% Y/Y Smartphone Users, Global, 2005 – 2015 3,000 2015: Asia- Pacific = 52% 2,500 (MM) s r e 2,000 s U phone1,500 t r a m S 1,000 l oba 2008: Asia- l Pacific = 34% G 500 0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 North America Western Europe Eastern Europe Asia-Pacific Latin America MEA Source: Nakono Research (2/16). * “Smartphone Users” represented by installed base. KPCB INTERNET TRENDS 2016 | PAGE 10