Image-Based Platforms Like Pinterest = Often Used for Finding Products / Shopping... % of Users on Each Platform Who Utilize to ‘What Do You Use Pinterest For?’ Find / Shop for Products, USA, 4/16 (% of Respondents), USA, 4/16 60% 55% Viewing photos 60% 50% Finding / shopping for 55% products 40% Sharing photos / videos/ 24% personal messages 30% Watching videos 15% 20% 12% 12% News 10% 10% 9% 5% 3% 0% Networking / promotion 10% Pinterest Facebook Instagram Twitter LinkedIn Snapchat Source: Cowen & Company ”ShopTalk Conference Takeaways: A Glimpse Into The Future of Retail & eCommerce” (05/16) Note: Based on Cowen & Company proprietary Consumer Internet Survey from April / May 2016 of 2,500 US consumers, 30% of which where Pinterest MAUs as of 4/16. KPCB INTERNET TRENDS 2016 | PAGE 92