Adblocking @ ~220MM Desktop Users (+16% Y/Y)...~420MM+ Mobile (+94%)... Majority in China / India / Indonesia = Call-to-Arms to Create Better Ads, per PageFair Global Adblocking Users on Web (Mobile + Desktop), 4/09 – 3/16 500 400 (MM) s ser 300 U ng i k oc 200 dbl A l a b 100 Glo 0 2009 2010 2011 2012 2013 2014 2015 Desktop Adblocking Software Users Mobile Adblocking Browser Users Source: PageFair, 5/16. Dotted line represents estimated data. These two data sets have not been de-duplicated. The number of desktop adblockers after 6/15 are estimates based on the observed trend in desktop adblocking and provided by PageFair. Note that mobile adblocking refers to web / browser-based adblocking and not in-app adblocking. Desktop adblocking estimates are for global monthly active users of desktop adblocking software between 4/09 – 6/15, as calculated in the PageFair & Adobe 2015 Adblocking Report. Mobile adblocking KPCB INTERNET TRENDS 2016 | PAGE 47 estimates are for global monthly active users of mobile browsers that block ads by default between 9/14 – 3/16, including the number of Digicel subscribers in the Caribbean (added 10/15), as calculated in the PageFair & Priori Data 2016 Adblocking Report.