Video Ads that Work = Authentic / Entertaining / In-Context / Often Brief Snapchat’s 3V Advertising Vertical (Made for Mobiles) / Video (Great Way to Tell Story) / Viewing (Always Full Screen) Spotify (10-Second Ad) in... Furious 7 (10-Second Ad) in... Snapchat Live Stories + Discover Ultra Music Festival Miami Live Story 26MM+ Views, 12/15 14MM+ Views, 3/15 +30% Lift in Subscription Intent, +3x Attendance Among Target Demo for 2x More Effective Than Snapchatters vs. Non-Snapchatters Typical Mobile Channels = Opening Weekend Box Office Source: Snapchat KPCB INTERNET TRENDS 2016 | PAGE 48