EXECUTE AND ITERATE CAMPAIGNS MORE QUICKLY Through the use of channels in Slack, marketers have reduced the time needed to approve budget, review creative, and plan media spend. Ultimately, this means quicker campaign cycles and more campaigns shipped each year. 16% “Coordinating messaging, adjustments, Faster execution optimizations, learnings, product of marketing development updates, approvals: all of campaigns that is being done through Slack.” 8% “We work by projects for marketing, so Less time each project has its own channel, and needed to all discussion is centralized within that launch marketing channel. Instead of having multiple campaigns emails... now everything is happening in one specific Slack channel.” Excerpted from IDC research, sponsored by Slack, The Business Value of Slack, 2017 THE BUSINESS VALUE OF SLACK FOR MARKETING 16