Social Media = Driving Product Discovery + Purchases Social Media Driving …Social Media Discovery Product Discovery… Driving Purchases Facebook 78% Instagram 59% 44% 45% Pinterest 59% 55% = Bought Product Online After Social 11% Twitter 34% Media Discovery Snap 22% Bought Online Later Bought Online Immediately 0% 50% 100% Never Bought / Other % of Respondents that Have Discovered % of Respondents, USA (18-65 Years Old) Products on Platform, USA (18-34 Years Old) Source: Curalate Consumer Survey 2017 (8/17). Note: n = 1,000 USA consumers ages 18-65. Left chart question: ‘In the last 3 months, have you discovered any retail products that you were interested in buying on 71 any of the following social media channels?’ Right chart question: ‘What action did you take after discovering a product in a brand’s social media post?’ Never Bought / Other includes offline purchases made later.