Social Media = Share of E-Commerce Referrals Rising @ 6% vs. 2% (2015) Social / Feed Referrals to E-Commerce Sites 8% 6% 6% SA U 4% e, ar Sh 2% 2% 0% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2015 2016 2017 2018 Source: Adobe Digital Insights (5/18). Note: Adobe Digital Insights based on 50B+ online USA page visits since 2015. Data is collected on a per-visit basis across all internet 72 connected devices and then aggregated by Adobe. Data reflects 5/1/18 measurements.